Patty Brower OBM

Marketing strategy, tactics, online entrepreneurship, and the intersection between spirit and business

iPhone with food in the background

Marketing Monday | Do multi-passionates need an instagram for each interest area? Pros and Cons.

Not sure if you need one general brand or multiple related-but-separate brands as a multi-passionate entrepreneur? Many struggle with this decision!

Today I break down the pros and cons of general-versus-niched down branding and social media and share what matters most to help you make a decision that works for you.
✅ Audience matters most
✅ Focus on the platform(s) where you will share your content and design your marketing strategy around those platforms
✅ Learn the ‘rules’, then break them as you build a business that works for you!

As mentioned in the video, here’s my current structure:
Patty Brower Website which links to allllllll my projects and my long-running Snugbug Blog.
My general/everything Pinterest account is: https://
My general/everything YouTube account is:…
My personal Instagram, with occasional lifestyle and business content crossover
and my personal Facebook where I do a lot of networking is
My lifestyle Instagram is… and my lifestyle Facebook
My business website where I talk about marketing strategy, tactics, online entrepreneurship, and the intersection between spirit and business
My business Instagram is… and my business Facebook…
I hope you enjoy the video! Let me know what you think in the comments below.

☕️ Join me most mornings! I share what’s on my mind when it comes to the intersection of business and spirituality along with practical education on marketing and business strategy.


Links to Products Used Charlotte Tilbury Hollywood Flawless Filter – Shade Fair 3
Neutrogena Healthy Skin Anti-aging Perfector Fair to Light 20
Tarte Shape Tape – 16N Fair Light Neutral
No7 Lift & Luminate Triple Action Translucent Finishing Powder – Light
Charlotte Tilbury Mini Filmstar Bronze & Glow: Contour & Highlighter Palette – Light to Medium
Pixi Natural Brow Duo in Light
Milani Eyeshadow Primer
Charlotte Tilbury – Pillow Talk Eyeshadow Quad
Stila Stay All Day Waterproof Liquid Eyeliner – Intense Black
L’Oréal Voluminous Lash Paradise Mascara – Black
Charlotte Tilbury Lip Cheat in Pillowtalk Medium
Charlotte Tilbury Airbrush Flawless Setting Spray


Soul Design Marketing works with transformational coaches, authors, and digital entrepreneurs to get their heart-message out to the world.

~DISCLAIMER~ This video is NOT sponsored, but the description does contain some affiliate links. This means I earn a small percentage if you purchase something through one of these links. There’s no pressure to purchase this way. 🥰


Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts From The Blog

#morningchat – How to brand when you have multiple interests.

Today’s morning musing includes: 🤷🏼‍♀️Why I am making YouTube videos what’s next for Patty Brower Communications, working out if it’s better to have one big, general brand for my marketing business and lifestyle content or if I should keep the brands separate, and how...

read more