Not sure if you need one general brand or multiple related-but-separate brands as a multi-passionate entrepreneur? Many struggle with this decision!
Today I break down the pros and cons of general-versus-niched down branding and social media and share what matters most to help you make a decision that works for you.
✅ Audience matters most
✅ Focus on the platform(s) where you will share your content and design your marketing strategy around those platforms
✅ Learn the ‘rules’, then break them as you build a business that works for you!
As mentioned in the video, here’s my current structure:
Patty Brower Website which links to allllllll my projects and my long-running Snugbug Blog. https://pattybrower.com
My general/everything Pinterest account is: https:// www.pinterest.com/PattyCBrower/
My general/everything YouTube account is: https://www.youtube.com/user/pattythe…
My personal Instagram, with occasional lifestyle and business content crossover https://www.instagram.com/pattybrower/
and my personal Facebook where I do a lot of networking is https://www.facebook.com/pattybrower/
My lifestyle Instagram is https://www.instagram.com/pattythesnu… and my lifestyle Facebook https://www.facebook.com/thesnugbug
My business website where I talk about marketing strategy, tactics, online entrepreneurship, and the intersection between spirit and business https://hey-patty.com
My business Instagram is https://www.instagram.com/souldesignm… and my business Facebook https://www.facebook.com/souldesignma…
I hope you enjoy the video! Let me know what you think in the comments below.
☕️ Join me most mornings! I share what’s on my mind when it comes to the intersection of business and spirituality along with practical education on marketing and business strategy.
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Neutrogena Healthy Skin Anti-aging Perfector Fair to Light 20 https://amzn.to/3rwch3N
Tarte Shape Tape – 16N Fair Light Neutral https://bit.ly/3EvnfKk
No7 Lift & Luminate Triple Action Translucent Finishing Powder – Light https://amzn.to/3IiDywv
Charlotte Tilbury Mini Filmstar Bronze & Glow: Contour & Highlighter Palette – Light to Medium https://bit.ly/31xCIv4
Pixi Natural Brow Duo in Light https://amzn.to/3G6CcTy
Milani Eyeshadow Primer https://amzn.to/3IeJwyk
Charlotte Tilbury – Pillow Talk Eyeshadow Quad https://bit.ly/3ErWuqj
Stila Stay All Day Waterproof Liquid Eyeliner – Intense Black https://bit.ly/3dtwaA0
L’Oréal Voluminous Lash Paradise Mascara – Black https://bit.ly/3otiuve
Charlotte Tilbury Lip Cheat in Pillowtalk Medium https://bit.ly/3pwPthM
Charlotte Tilbury Airbrush Flawless Setting Spray https://bit.ly/3DqQkp5
Soul Design Marketing works with transformational coaches, authors, and digital entrepreneurs to get their heart-message out to the world.
~DISCLAIMER~ This video is NOT sponsored, but the description does contain some affiliate links. This means I earn a small percentage if you purchase something through one of these links. There’s no pressure to purchase this way. 🥰