After years of working with authors on their book launches, I understand the excitement and confusion that launch day can bring. There are so many different marketing strategies to choose from, it’s hard to know which is right for you.
I’ve broken up the pre-launch, launch, and post-launch phases to help authors like you pick the help that you need to get your book out into the world.
The Author Launch Plan
Do you want a high-level plan to take you through launch day and beyond? The Author Launch Plan is a comprehensive package designed to ensure you have everything you need to help market your book. Options available for consulting-only or consulting and implementation options.
- Monthly plan up to 18-months pre-launch. Know exactly what you need to do each month to be ready for launch day.
- Website and social media audits — custom review of your website and social media platforms.
- Lead generation plan — the heart of online marketing is your email list. The lead generation plan includes a blueprint to build your email list with the exact audience you need.
- Pre-launch plan — whether you are writing a self-help, business, or lifestyle book, careful planning of bonus offers and other fun activities in the pre-launch period means more sales on launch day. I’ll help you draw from your body of work to pull together the best offer to support your launch.
- PR Planning — In addition to platform development, we’ll pull together an outreach plan to connect with influencers to help get the word out.
- Platform Development — (Optional Add-on) Need the very basics of website, social media platforms, and newsletter setup? I’ll help you get your basic branding and marketing identity pulled together so you can put your best foot forward.
Author Website Development
A simple, elegant website is integral to an author’s platform. I’ll work with you to develop what you need for your online home.
- Five-page author website.
- Newsletter setup and website integration.
Social Media for Authors
Social media can be an effective way to build and nurture community. Choose this package to get your online profiles optimized for your launch. Plus, I’ll design a custom posting strategy so you’ll know exactly what to post and when. Options available for ongoing social media support.
- Social media audit and profile development.
- Custom posting strategy for each platform.
- 30 days of done-for-you content.
Email List Building for Authors
Your email list is the heart of a successful marketing strategy. Choose this option and get everything you need to build your list. Options available for ongoing monthly support.
- Newsletter platform setup and integration with your website.
- Development of free lead magnet to offer new subscribers.
- Ad plan to connect with new audience aligned with your message.
The Author Business Plan
Launch day is just the beginning. If your book supports your business, then you’ll need to figure out how to use your book to effectively convert your readers to clients. The Author Business Plan is a full done-for-you funnel that integrates your business, book, and other offerings into a seamless client-making machine.
PR and Pre-Launch for Authors
Just need help getting the word out? Choose PR and Pre-Launch for Authors and we’ll work out a detailed plan to get the word out.
- Outreach to a custom-designed list of 100 podcasters, bloggers, and influencers to introduce them to your book and make connections that count.
- Pre-launch bonus plan design and development.